To view the Staff campaign section, please click here.

Public campaign

A selection of leaflets are available to download and order print from health publications here.

All materials for the national public campaign will be available on the PHE Campaign Resource Centre soon. This includes a new social media calendar and assets are now available to encourage people to build their immunity this winter by getting the flu vaccine and COVID-19 booster when invited.

Thumbnail Title Filename Date Posted Size
DOCX file icon Flu myths and facts.docx Flu_myths_and_facts.docx 01/10/2021 22.74 KB
folder icon Patient stories Patient stories 07/10/2021
DOCX file icon Flu brief guide for campaign.docx Flu_brief_guide_for_campaign.docx 13/10/2021 37.75 KB
folder icon Flu/COVID19 Booster Posters Flu/COVID19 Booster Posters 20/10/2021

Resources for stakeholders

Accessible information

The NHS England and NHS Improvement learning disability and autism programme have worked with self-advocacy group, Ace Anglia, GP and pharmacy colleagues to produce a range of accessible resources that will support improved engagement with people with a learning disability and autistic people in the flu vaccination programme:

  • Patient facing information in easy read: Going to My Flu Vaccination

  • A one-page guide for GP surgeries for contacting patients to invite them to their flu vaccine

  • An easy read editable Invite to Your Flu vaccination letter. This resource is an easy read invitation to a flu jab, it can be edited by GP surgeries.

Flu vaccination films for people with a learning disability, autistic people and their family and carers

Two short films about the importance of the flu vaccination for people with a learning disability and autistic people with certain health conditions. The film covers why it is important, who is eligible for a free vaccine, where you can get the vaccine and reasonable adjustments.

PHE publications
Resources targeting CYP and their parent carers

Flu vaccination leaflets and posters targeting school aged children and their parent carers, includes information for at risk children. Large print, braille, BSL and 25 translations of these leaflets and posters have been commissioned:​​

Supporting social media activity targeting parents of school age children

We are also developing a film for social media, targeting parents of school aged children with a learning disability and autistic children in an at-risk group and will share as soon as it is available.

Resources targeting BAME communities

An easy read flu leaflet has been updated and is being translated into 25 languages.  Audio translations of the leaflet have also been commissioned. We will share the link as soon as it is available.

Health and social care workers campaign

These resources have been created to support the flu campaign for 2021/22 for all health and social care workers. All NHS and local authority organisations in the Black Country and West Birmingham are welcome to download and use these materials to encourage staff to get their winter vaccines. 

As the delivery of the flu and COVID-19 booster will vary for each organisation, please adapt to suit your operational guidance. 

If you have any questions or require further materials, please contact the Communications Team at the CCG 

Other materials available:


Thumbnail Title Filename Date Posted Size
folder icon STAFF: Campaign image files STAFF: Campaign image files 25/08/2021
folder icon STAFF: Template materials STAFF: Template materials 26/08/2021
folder icon STAFF: Internal copy and leaflets STAFF: Internal copy and leaflets 26/08/2021
folder icon STAFF: Social media assets & messages STAFF: Social media assets & messages 17/09/2021
folder icon STAFF: Flu Fighters assets STAFF: Flu Fighters assets 30/09/2021
Importance of Reasonable Adjustments

It is important that we consider any barriers that may prevent the access and uptake of immunisations amongst disabled people, including people with a learning disability and autistic people and make any reasonable adjustments to delivery of our services to help facilitate this.  Reasonable adjustments are a legal requirement, as set out in the Equalities Act 2010 and an important consideration  for improving quality of care and making sure that our NHS health services are accessible to all disabled people.  We have produced a range of resources to support our primary care and immunisation colleagues in addressing reasonable adjustments and increasing uptake in the delivery of the flu vaccination programme amongst people with a learning disability and autistic people in an at-risk group:

  • Reasonable adjustments resources for clinicians: The importance and range of reasonable adjustments that can be made so people with a learning disability or other disabilities have good access to healthcare is explained in a new film.  Resources and tools to support this legal requirement can be found on the website.